Oct 06, 2022
GDES 124 - Fundamentals of Graphic Design II
A continuing examination of elements of design, spatial relationships, typography, and imagery as they apply to practical visual solutions for print and web applications. PREREQUISITE(S): GDES 121 or consent of department. Two hours lecture, three hours laboratory each week.
3 semester hours
Upon course completion, a student will be able to:
- Identify major markets, trends, and uses for graphic design such as publication, web, poster, direct mail, and branding.
- Demonstrate creative problem-solving skills for print and web visual communication.
- Apply elements and principles of design to graphic designs.
- Demonstrate professional presentation practices.
- Illustrate and interpret a corporate identity package.
- Complete solutions to visual communication problems.
- Define, distinguish, and discriminate targeted audiences.
- Employ electronic media to execute design projects.
- Practice creative typographic skills in letter spacing and word spacing.
- Perform with a degree of skill a typographic solution to a visual communication problem.
- Perform with a degree of skill designing page layouts using a grid.
- Apply a hierarchy of information using typography and imagery in a visual communication.
- Describe business practices such as copyright, contracts, ownership, and fees.
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