GDES 224 - Visual Identity Design + Portfolio

A study in creative design applied to graphic problems for publication, web, and television media. Topics include studio skill development and production methods, portfolio review, and resume preparation. PREREQUISITE(S): GDES 223. Two hours lecture, three hours laboratory each week.

3 semester hours

Course Outcomes:
Upon completion of this course, a student will be able to:

Apply concept development to solve visual communication problems.
Define client problems through research, demographic profiles, and writing design briefs.
Define customer through brand heritage, initial instincts, and adjectives.
Identify and correct technical problems.
Prepare professional verbal and visual presentations.
Identify and define audience.
Demonstrate the skillset necessary to design and develop a logo (e.g., designing on a grid, type specification, page layout, and packaging for web and print).
Prepare a complete branding campaign using print and web media.
Employ unconventional methods to find new approaches.
Demonstrate a willingness to revise and review.
Operate with real timelines and specific criteria.
Prepare a professional portfolio in traditional and digital form.
Evaluate concepts for relevance and effectiveness.
Discuss the intangibles of design.
Discuss common techniques used in advertising (e.g., humor, satire, metaphors, and icons).
Participate in a group critique.

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