TVRA 105 - Introduction to Electronic Media

(R only) CE

An exploration of broadcast, cable and digital media history, technology, aesthetics and culture. Present day television, cable and digital programming are analyzed to offer students the perspective of a media professional. Assessment Level(s): ENGL 101 /ENGL 101A , READ 120 . Three hours each week. Formerly TR 129.

3 semester hours

Course Outcomes:
Upon course completion, a student will be able to:

Examine and describe the history of Telecommunications from the first theoretical work in the 19th Century to today.
Demonstrate by using accurate terminology and correct facts an understanding of program production and distribution in radio, television, cable and digital media and the affect those programs have on American culture and society.
Demonstrate by using accurate terminology and correct facts a basic understanding of the organization of telecommunication companies, the key legal issues they face in conducting business, and the institutions involved in resolving them.
Identify and discuss the role of advertising in telecommunications, how ads are produced and sold and the audience measurement systems that are used to set ad space prices.

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