MGMT 211 - Introduction to Marketing

A survey of the global marketing environment in terms of both business and consumer goods and services. Buying behavior and targeting markets are emphasized. The marketing mix, including product, promotion, price, and distribution, is featured through the use of experiential marketing applications. Assessment Level(s): ENGL 101 /ENGL 011 , READ 120 . Three hours each week.

3 semester hours

Course Outcomes:
Upon course completion, a student will be able to:

Conduct an environmental scan and applications defined as the identification of trends and the development of a credible opportunity and threat analysis.
Conduct market segmentation both demographically and psychographically.
Develop an appropriate message and integrated marketing communications plan for a product or a service.

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