GDES 124 - Fundamentals of Graphic Design II

A continuing examination of elements of design, spatial relationships, typography, and imagery as they apply to practical visual solutions for print and web applications. PREREQUISITE(S): GDES 121 or consent of department. Two hours lecture, three hours laboratory each week.

3 semester hours

Course Outcomes:
Upon completion of this course, a student will be able to:

Identify major markets, trends, and uses for graphic design such as publication, web, poster, direct mail, and branding.
Demonstrate creative problem-solving skills for print and web visual communication.
Apply elements and principles of design to graphic designs.
Demonstrate professional presentation practices.
Illustrate and interpret a corporate identity package.
Complete solutions to visual communication problems.
Define, distinguish, and discriminate targeted audiences.
Employ electronic media to execute design projects.
Practice creative typographic skills in letter spacing and word spacing.
Perform with a degree of skill a typographic solution to a visual communication problem.
Perform with a degree of skill designing page layouts using a grid.
Apply a hierarchy of information using typography and imagery in a visual communication.
Describe business practices such as copyright, contracts, ownership, and fees.

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