GDES 221 - Typography II

Builds upon the basic knowledge and experience gained in GDES 220. Students will further their awareness of the expressive nature of type with an emphasis toward developing their own personal typographic style. Students will create work in a variety of formats emphasizing originality. Typography in motion will be introduced. PREREQUISITE(S): GDES 116, GDES 210, and GDES 220; or consent of department. Two hours lecture, three hours laboratory each week.

3 semester hours

Course Outcomes:
Upon completion of this course, a student will be able to:

Apply the creative process of making thumbnail sketches, roughs and comprehensives using only type to express an idea to more advanced projects.
Employ formal elements and principles of art and design.
Utilize the specialized language of art and design when discussing one’s own work as well as the work of others.
Analyze type selection and appropriateness for individual projects, especially as it relates to issues of readability.
Demonstrate mastery in the use of traditional and digital graphic design tools.
Recognize the importance of creating a hierarchy of information in visual communication.
Apply measurement systems and terminology used by typographers and graphic designers.
Appreciate that he/she is part of a continuum of visual people working and communicating with type.

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