TVRA 134 - Media Appreciation

(ARTD, GEIR, GEEL)

A survey course designed to introduce and discuss various strategic communication forms both aesthetically and economically and to analyze examples of the messaging delivered by major mass media outlets. Present day digital programming methods are analyzed to offer students the perspective of a media professional. Students discover how media is used as a powerful tool for information and social impact. Assessment Level(s): ENGL 101/ENGL 011. Three hours each week.

3 semester hours

Course Outcomes:
Upon completion of this course, a student will be able to:

Define the terms “mass communication” and “mass media” as part of the communication cycle and their significance to mass media messaging.
Identify the significant characteristics of the major mass media outlets including aesthetic values, historical and economic trends, and social awareness.
Demonstrate by using accurate terminology and correct facts an understanding of program production and distribution in radio, television, cable, and digital media and the affect those programs have on American culture and society.
Analyze the impact of art and communication techniques used by mass media on communities from local to global.
Propose civic engagement or social justice strategies that respond to specific mass media messaging.

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