TVRA 239 - Broadcast Management

The combined study of television and radio broadcast management in the areas of station structure, personnel, promotion, programming, sales, engineering and legal requirements, audiences and fiscal structures, as well as personnel functions and responsibilities. Basic management skills are included to prepare students for a career in the broadcasting and mass media production industry. PREREQUISITE(S): A grade of C or better in TVRA 134 and either TVRA 120 or TVRA 125 . Three hours each week.

3 semester hours

Course Outcomes:
Upon course completion, a student will be able to:

Identify and describe the responsibilities of the traditional organizational units engaged in the management of a broadcast or new media company.
Interpret key management concepts and strategies and solve a simulated management issue.
Formulate a media publicity campaign based on the collection of traditional forms of audience measurement data.
Examine and analyze the career opportunities currently available in the fields of broadcasting and mass media production.

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