COMM 230 - Introduction to Public Relations

Familiarize students with the basic concepts and principles of public relations. Designed to give students hands-on experience in public relations on campus, with external organizations, and with social media. This class is a supplemental course for students majoring in communication. PREREQUISITE(S): COMM 108 or COMM 112. Three hours each week.

3 semester hours

Course Outcomes:
Upon completion of this course, a student will be able to:

Define the role and function of public relations in society and in different types of organizations.
Examine and recall the history, current practice, and future directions of the public relations field.
Construct public relations artifacts including a backgrounder, press release and fact sheet.
Identify the range of public relations functions and specialties.
Demonstrate and explain the basic processes of public relations like research, planning, implementation, and evaluation.
Identify the theoretical underpinnings and models of effective and ethical public relations.
Differentiate between excellent and poor practices of public relations in real world contexts.
Apply AP stylebook guidelines.
Demonstrate public relations skills by creating, using, and engaging social media avenues.

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