GDES 220 - Typography I
Typography is introduced as both an art form and visual communication tool. Students will gain an understanding of the historical, technical, and practical aspects of typography, including a solid foundation in type classification and measurements systems. Students will produce compositions in a variety of formats emphasizing original solutions to problems concerning the organization of textual information. PREREQUISITE(S): ARTT 100 and ARTT 102 , or consent of department. Assessment Level(s): ENGL 101 /ENGL 101A , READ 120 . Two hours lecture, three hours laboratory each week. Formerly GD 220.
3 semester hours
Upon course completion, a student will be able to:
- Apply the creative process of making thumbnail sketches, roughs and comprehensives using only type to express an idea.
- Employ formal elements and principles of art and design.
- Utilize the specialized language of art and design when discussing one’s own work as well as the work of others.
- Describe and differentiate characteristics of major type families.
- Use traditional and digital graphic design tools to create effective visual communications.
- Examine and analyze the relationship between the evolution of printing technology and its influence on the development of type characteristics.
- Apply measurement systems and terminology used by typographers and graphic designers.
- Evaluate the creative accomplishments of other people and cultures, past and present in the development of type and typography.
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