Apr 01, 2023
GDES 224 - Graphic Design III
A study in creative design applied to graphic problems for publication, web, and television media. Topics include studio skill development and production methods, portfolio review, and resume preparation. PREREQUISITE(S): GDES 124 or consent of department. Two hours lecture, three hours laboratory each week. Formerly GD 224.
3 semester hours
Upon course completion, a student will be able to:
- Apply concept development to solve visual communication problems.
- Define client problems through research, demographic profiles, and writing design briefs.
- Define customer through brand heritage, initial instincts, and adjectives.
- Identify and correct technical problems.
- Prepare professional verbal and visual presentations.
- Identify and define audience.
- Perform with a degree of skill the design and development of a logo, designing on a grid, type specification, page layout, and packaging for web and print.
- Prepare a complete branding campaign using print and web media.
- Employ unconventional methods to find new approaches.
- Demonstrate a willingness to revise and review.
- Operate with real timelines and specific criteria.
- Prepare a professional portfolio in traditional and digital form.
- Evaluate concepts for relevance and effectiveness.
- Discuss the intangibles of design.
- Discuss humor, satire, metaphors, and icons of advertising.
- Participate in a group critique.
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