GDES 224 - Graphic Design III

(R only)

A study in creative design applied to graphic problems for publication, web, and television media. Topics include studio skill development and production methods, portfolio review, and resume preparation. PREREQUISITE(S): GDES 124 or consent of department. Two hours lecture, three hours laboratory each week. Formerly GD 224.

3 semester hours

Course Outcomes:
Upon course completion, a student will be able to:

Apply concept development to solve visual communication problems.
Define client problems through research, demographic profiles, and writing design briefs.
Define customer through brand heritage, initial instincts, and adjectives.
Identify and correct technical problems.
Prepare professional verbal and visual presentations.
Identify and define audience.
Perform with a degree of skill the design and development of a logo, designing on a grid, type specification, page layout, and packaging for web and print.
Prepare a complete branding campaign using print and web media.
Employ unconventional methods to find new approaches.
Demonstrate a willingness to revise and review.
Operate with real timelines and specific criteria.
Prepare a professional portfolio in traditional and digital form.
Evaluate concepts for relevance and effectiveness.
Discuss the intangibles of design.
Discuss humor, satire, metaphors, and icons of advertising.
Participate in a group critique.

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