Montgomery College 2017-2018 Catalog 
    Oct 02, 2023  
Montgomery College 2017-2018 Catalog [ARCHIVED CATALOG]

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GDES 224 - Graphic Design III

(R only)

A study in creative design applied to graphic problems for publication, web, and television media. Topics include studio skill development and production methods, portfolio review, and resume preparation. PREREQUISITE(S): GDES 124  or consent of department. Two hours lecture, three hours laboratory each week. Formerly GD 224.

3 semester hours

Course Outcomes:
Upon course completion, a student will be able to:

  • Apply concept development to solve visual communication problems.
  • Define client problems through research, demographic profiles, and writing design briefs.
  • Define customer through brand heritage, initial instincts, and adjectives.
  • Identify and correct technical problems.
  • Prepare professional verbal and visual presentations.
  • Identify and define audience.
  • Perform with a degree of skill the design and development of a logo, designing on a grid, type specification, page layout, and packaging for web and print.
  • Prepare a complete branding campaign using print and web media.
  • Employ unconventional methods to find new approaches.
  • Demonstrate a willingness to revise and review.
  • Operate with real timelines and specific criteria.
  • Prepare a professional portfolio in traditional and digital form.
  • Evaluate concepts for relevance and effectiveness.
  • Discuss the intangibles of design.
  • Discuss humor, satire, metaphors, and icons of advertising.
  • Participate in a group critique.

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